The Missing Piece Of The UX Puzzle

A great article over at A List Apart about how web designers overlook a fundamental element when designing websites or web applications: the importance of user language as part of a customer’s User Experience (UX).

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Brand guideline management by language

What happens when your product or service is sold in a foreign country or territory? Perhaps your company doesn’t have its own offices and staff, and is reliant on a third party – channel partner, distributor, ISV or suchlike – to police the company’s brand and communications guidelines. How do you control your brand language?