A great article over at A List Apart about how web designers overlook a fundamental element when designing websites or web applications: the importance of user language as part of a customer’s User Experience (UX).
Brand guideline management by language
What happens when your product or service is sold in a foreign country or territory? Perhaps your company doesn’t have its own offices and staff, and is reliant on a third party – channel partner, distributor, ISV or suchlike – to police the company’s brand and communications guidelines. How do you control your brand language?